My Summer Research on CEOs and the Media


Over the summer, I spent six weeks at PRIME Research in Ann Arbor, Mich. thanks to the Grunig PRIME Research Fellowship. Although a wonderful opportunity, splitting up the Blake and Nicole bestie duo was difficult! I was able to get over the short separation and, as part of the fellowship, I did a research project on CEOs and media relations. Below is a snippet of a column I wrote for the Institute for Public Relations about it. Click through to read more, it’s short and written for practitioners, not academics (a.k.a you’re going to understand it and it may be useful!):

Me with my award in my living room since the Nor’easter a few weeks ago cancelled my flight to NYC 😦

CEOs are often the face of a company, but having a visible, or even well liked, CEO may not help a company’s reputation in all situations. This is a topic I explored over the summer with PRIME Research thanks to the Grunig PRIME Fellowship. Specifically, I looked at how the tone and visibility of CEO media coverage is related to the tone and visibility of overall organization coverage.

The first big takeaway is not all publicity is good publicity… {Read more.}

If you want to dive into the numbers and check out the full paper, you can download it here.

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2 thoughts on “My Summer Research on CEOs and the Media

  1. Pingback: CEO Reputation Management

  2. Pingback: Our One-Year Anniversary! | Masters of What?

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