The Social Bowl


Everyone is talking about the Super Bowl and will be for the next week and a half. Will Jim or John win the “Harbowl”? Who will their parents root for? Jim Harbaugh made the right choice by choosing Kaepernick over Smith and Ray Lewis is emotional…. Well, we don’t have commentary on any of that. We will stick to what we know, and that is social media. Yes, the big question is, who wins the SOCIAL BOWL? The San Francisco 49ers or the Baltimore Ravens?

To keep things simple, we decided to assess only Facebook and Twitter. To help us in our Twitter assessment, we used Visual.ly to create this useful infographic:


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The main things that stand out here are the number of followers each team has (Niners win) and the number of mentions each team gets per tweet (Ravens win). One thing that may be a fumble for both of them is following so few people. While there are other ways to monitor conversation on Twitter, they could probably learn something by following relevant sports writers, other teams and their own players. Taking into account the Follower: Following ratio and the mentions per Tweet, a Hail Mary is thrown and the RAVENS WIN THE SOCIALBOWL (at least on Twitter)!

Now on to Facebook where we assessed their pages the old fashioned way.

49ers Facebook

1,658,796 likes · 796,178 talking about this · 47,654 were here

VS

Ravens Facebook

1,315,644 likes · 518,590 talking about this · 52,156 were here

There was a lot to look at on these pages, but lets start with the obvious numbers: likes (Niners win), talking about this (Niners win), and visitors (Ravens win). Okay, but what about the content and design?

  • Both have updated cover and profile photos to reflect their trip to the Super Bowl and they have similar “about us” sections (Tie).
  • In our opinion, the Niners use the highlighted post feature too often and it breaks up the visual of their timeline. On the other hand, the Ravens haven’t utilized this feature since their win against the Patriots and it really highlights that accomplishment (Ravens win). However, highlighting more posts wouldn’t hurt.
  • The Ravens’ posts were more focused on the Super Bowl, while the Niners had a few posts that didn’t mention the upcoming game. One may think that non-stop Super Bowl for two weeks would get exhausting, but since their audience is their excited fan base, and it is the biggest game of the year, we say pour it on (Ravens win).
  • Overall, the Ravens posted in a more conversational way with more opportunities for fans to interact beyond commenting on articles. They asked fans to post questions for players, enter contests, etc. For the most part, the Niners posted headlines with a link to a story or video on their site and a photo. Because of the tone and types of posts, we felt that the Niners were disseminating information and the Ravens were inviting conversation (Ravens win).

At the end of the day, these teams are tough both online and on the gridiron. They have both faced a lot of adversity, but only one team can be named Social Bowl Champions, and that is the Baltimore Ravens!*

Will the winner of the Social Bowl dictate the winner of the big game? We’ll have to wait until Feb. 3 to find out! Do you have big Super Bowl party plans? Tell us which team you’re routing for!

*That said, these teams both obviously have professional communication staffs that are doing a great job. These are just our casual observations and if you disagree, we would love to battle it out 🙂

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