Everyone Makes Mistakes


What to do When You Mess Up

We’ve all heard it a million times and I’m still not sure that I believe it, but… everyone makes mistakes. And to continue the cliché, it’s how you deal with them that matters.

Personally, when I make a mistake, all of the sudden, I remember every mistake I ever made. I’m not talking about the many typos in the blog, I’m talking about the embarrassing things that I can’t let go of. I remember the time I spilled Apple Jacks in kindergarten, the time in college that I skipped a page of a midterm, the time I sent that email without the attachment at an internship, and that typo in the acknowledgement page of my thesis. Every time I make a mistake, these things come back with such clarity that all I can see are the fuck-ups. Obviously, I don’t deal well with making mistakes, even though I make plenty of them.

This topic arose because last week both Blake and I made mistakes that we really beat ourselves up over. I made a mistake on a conference submission and she made a few with clients at her new job.

So, in the wake of these personal disasters we did some self-reflection about how we deal with our mistakes and how we should deal with them.

Things we do to cope

  • Cry
  • Negative self-talk
  • Whine about it to each other
  • Turn to vices that make us feel good–wine, shopping and lots of fatty food

Things we should do to cope

  • Learn from the mistake, forgive ourselves and move on
  • Focus on things we actually have control over (as in the future, not the past)
  • Talk it out in an adult manner and determine how to triple check our efforts the next time
  • Turn to positive outlets like exercise

We want to know, how do you react to your mistakes? Have any good coping mechanisms?

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I’m moving…to Texas


Some of you may already know, but I have decided to pursue a Ph.D. at Texas Tech University in Lubbock, Texas. They have a great mass communications program that I’m confident will prepare me for a career in academia. My ultimate goal is to teach and do research in public relations at a four-year university, and I think I’ve always known I’d be Dr. Lee someday.

I'll be a Red Raider for a few years, but you know I'm an Aztec for life :)

I’ll be a Red Raider for a few years, but you know I’m an Aztec for life 🙂

Choosing a doctoral program was the hardest decision I’ve ever made and my huge spreadsheet of pros and cons wasn’t much help. All of the programs I looked at are great and someone else with the same options I had may have chosen differently. I went with what was best for me in terms of faculty, resources, research and teaching opportunities. However, on top of the practical considerations, the people that I will spend the next three years with really sealed the deal.

Tech had me come visit a few weeks ago and every single person that I have interacted with, student, faculty or staff, was incredibly helpful and welcoming. Plus, their facilities are amazing. I probably won’t use the eye tracking machines or physiology lab, but the high-tech focus group room and office with a view got my attention. However, Blake and I have been joking around about the crazy research projects we can do in the labs when she visits. Any suggestions on that?

College of Media and Communication building

College of Media and Communication building

While the program is a great fit, Lubbock will be harder to get used to. There is more there than I realized and university towns tend to foster creativity and forward thinking, but it still isn’t San Diego. There’s no ocean or city-wide recycling program, the shopping isn’t great, and everyone drives big trucks while talking on cell phones. I’ll be leaving my family, Blake and Whitney, and other friends, but luckily, I have an amazing partner by my side to navigate this adventure with. My boyfriend, Paul, and I, and our cocker spaniel, Tiger, will be moving in August. Trust me, we’ll only be in Texas for three years.

Jobioz – The Future of Job Hunting?


Lately we’ve been seeing a bit of buzz on our social media channels surrounding a new, online job site called Jobioz. Initially we didn’t take too much notice since we’ve both just been taken out of the job-hunting pursuit (read about Blake’s new job and stay tuned for Nicole’s announcement!). However, a friend reached out to us about the site and since we know how hard finding a job can be for newly graduated young professionals, we decided to delve in a little deeper. Thanks to a virtual interview with our contact, Samantha, we were able to find out a ton more info about this new site spearheaded by SDSU students (our alma mater!).

Jobioz

What is Jobioz?

For starters, Jobioz is a website where college students can host a multimedia portfolio, and search and apply for jobs and internships. The idea behind it is to empower students to tell their story in their own way so that employers know the value that the applicant can bring to the company.

Can you tell us anything about the pool of recruiting companies at this time?

Though we are not officially announcing just yet which companies we will have on the platform, we have at least thirty employers right now interested in trying out the platform when it launches. The companies range from startups and family-owned businesses to national corporations, as well as third-party recruiters and HR specialists. We are starting with businesses in San Diego and Los Angeles, with plans to expand further. We’re confident that we will eventually be able to offer students job openings from some of the top entry-level employers in the country.

How is it different from LinkedIn or other online resume sites?

Jobioz is a multimedia portfolio platform. With Jobioz, students will be able to showcase videos, graphics, photographs and past products on their portfolio to give employers a better sense of all that they have done. For instance, if a student studies abroad, goes on a volunteer trip, or does pro bono work for a nonprofit, a resume cannot capture or convey the value that those experiences can bring to a company. But, if you could post a video introducing yourself and how you built a well in Ghana or was immersed in Spanish culture while studying in Spain for an entire year, employers are going to be able to better understand who you are and what you’ve done.

The fact that Jobioz allows for additional information to be presented in an interactive way makes so much sense to us. In marketing and PR we see big themes of wanting to engage the audience and there’s no better way to do that than showcase images and videos alongside an appealing color palette (I mean, I’m sure we’ve all Pinned a “new fun look” for our resumes we’ll eventually get around to).

Jobioz Funders

Another current trend that Jobioz is following is starting their venture by crowdfunding the startup. When asked the thought process behind this choice Sam replied:

Jobioz is a very lean startup. Most of us are working two or three other jobs to fund this business, some even while taking a full load of classes or working a full-time job. We love what we do and know that Jobioz is going to help a lot of students find jobs and internships–but we need a little help. We are trying to raise $30,000 on Indiegogo to fund the final stages of development. We’re offering some awesome perks, like a lifetime subscription to the pro version of Jobioz, and some fun ones too like a homemade chocolate chip cookie dough cheesecake. AND when we get to $5,000 we’re going to do something special for our contributors (stay tuned to find out!).

So, be sure to check Jobioz out and contribute to their Indiegogo campaign so they can help you find your next career! Would you be interested in trying a service like Jobioz?

Young Professional Series: Laura Peterson


Today is the third installment of our Young Professional Series (you can see the others here and here)! This interview is with Laura Peterson, a close friend (who Blake has known since pre-school) and K-12 teacher with a passion for education.

me wine tasting

What is your favorite thing about being a teacher?

My favorite aspect about teaching is getting students excited about school and inspiring them to be life-long learners.  I love helping students become more confident in academic areas that they previouslystruggled with and motivating them to succeed. As a teacher, I get the opportunity to positively influence students’ lives and to see the progress they have made over the school year.  The best thing about teaching is that you get paid for doing what you truly love.

How do you think you have to build a “brand” around yourself, to show administration, the kids, the parents? How does this brand/persona change with each of these people (markets)

As a young teacher in this unfavorable education job market, it is very hard to find a stable, full-time, high paying teaching job.  However, I have found that I am able to “brand” myself by showcasing my strong attributes and being assertive both in an interview and job setting. I make sure to go out of my way to get to know other faculty, especially the veteran teachers and administration, so they know I am a “team player” and ready to help out as much as possible. I also make sure I am very fun and caring towards my students so that they will want to report back to their families with positive feedback about my teaching. As for parents, I make sure they feel welcome and know that there is open communication to meet with me and share their thoughts and concerns about their child.

What’s the hardest thing about finding a teaching job right now? How do you stay positive in your search?

Due to severe budget cuts and teacher layoffs over the last few years, I have struggled with finding a permanent teaching job, which can be very disheartening at times. Teaching is my passion, therefore, I try to stay positive and remind myself that all the applications were worth it and that I will ultimately land the perfect job I want. Even though it is not ideal, I do feel that each part-time job and tutoring position I have taken over the years was still building my resume, adding to my overall experience, and making me more valuable for when the right job comes around.

Have you seen similar difficulties out there when you’re job hunting? How do you stay positive?

A Recap of IPRRC


Last week, I ventured to Miami for the second year in a row to present research at the International Public Relations Research Conference. IPRRC brings practitioners and academics together in order to share and advance the latest PR research. Unlike other conferences, IPRRC is made up of informal roundtable sessions where the presenters can share their research, then discuss it with a fairly small group of people. This facilitates conversation among practitioners, faculty and grad students and often leads to new ideas and collaborations.

SDSU had a great group of representatives in Miami!

SDSU had a great group of representatives in Miami!

With three very full days of presentations, I was pretty exhausted by the time I got to my own presentation (the very last session!). Luckily, it’s a very positive environment and there didn’t seem to be any judgment as I tripped over my words a few times. In fact, everyone was very kind and encouraging, just like they were last year.

IPRRC really has something for everyone in PR, as you can see in the program. If you are a practitioner, you are sure to find presentations relevant to your practice. If you are an academic, you are sure to find presentations relevant to your research interests. Right now, I’m both, and I found both.

Social media was one of the most popular research topics. From best practices to ethics to creating dialogue to measurement, there was a ton of discussion about social media. My paper was also related to social media, but focused on new PR professionals and why they are often the ones to take on social media tasks. If the topic interests you, go read my thesis! Haha… I know that won’t happen, but if you want a shortened version, I’d be happy to chat about it!

I Can’t Keep Calm…


I GOT A JOB

Yup, you read that right! I landed myself a job!

If you’ve followed Masters of What? for any time at all, you’ve learned that ever since snatching up that MBA I’ve been furiously searching for my “Big Girl Job” (you can read more about my pursuit in some past posts). But today I’m here to reveal that starting Monday I’ll be a full-fledged team member at Red Door Interactive.

Doing what, you ask? Well, I will be the newest member of their Cross Channel Marketing team as a Social Media Coordinator working with some great clients and helping on some exciting social campaigns (you can check out some of RDI’s clients and past campaigns on their site).

So, enough about me. Let’s turn this back to a new-pro, business learning situation. How did I land such a sweet job with a killer company? Internships. That’s right folks, all those internships you’re looking at PAY OFF!

If you’ve done your appropriate online-stalking of my LinkedIn profile you know that I spent the Summer of 2011 as an intern at Red Door. Well, as of January 2013, I was back as an intern (albeit in a slightly different role as social media intern). So, make sure you’re always keeping your eye out for available opportunities and staying in contact with past connections – that’s how I even found out RDI needed someone in their social department (thanks, Anne!).

Want to start your career at RDI? They’re looking to fill a few positions. If you know a stellar Senior Paid Search Specialist or a Senior Interactive Copywriter, be sure to send them the lead.

Telling Your Story With Google Maps


I’m a big fan of Google. They have lots of cool tools that make my life easier, like Google Drive and Google Alerts. Another fun tool that is useful beyond just getting you where you’re going is Google Maps. Did you know you can create your own maps in Google for personal use or for an organization? The possibilities are endless. Map your favorite walk around the city, map and share your favorite beaches, create a map for a loved one with all the important places from your relationship (I dunno, it might be cute?), or map the DrinkAbout route like Sarah Grieco did here.

Recently, I made a Google map for California Sea Grant, where I am currently a communications fellow. CA Sea Grant is celebrating its 40th anniversary and we wanted to show what fellows and trainees from over the  years are up to. If you click “view larger map,” you can see more detail. For instance, I was able color code the markers based on the type of fellowship each alumnus had. This simple, easy-to-make map has not only served as a visual to show Sea Grant’s impact on ocean policy, but also as a tool for former fellows to network with fellow alumni in their area.

For directions on how to make your own map, check out this YouTube video made by Google: http://www.youtube.com/watch?v=TftFnot5uXw.

Young Professional Series: Whitney Walsh


For the second installment of our young professional series, we went to our other third, Whitney. Besides being a bestie to both of us, she also does both of our hair. In fact, it was probably fifth grade when she first dyed Nicole’s hair.

Name: Whitney Walsh

Profession: Hair Stylist

Current Position: Stylist/Color Specialist at Sanctuary Salon

What is your favorite thing about being a hair stylist?

My favorite thing about being a hair stylist is that every day is completely different, and with that, brings new challenges to achieve the hair my clients have pictured. It also allows me to be very creative and be hands on with people.

Whitney doing hair for a wedding.

Whitney doing hair for a wedding.

As a hair stylist you don’t simply do hair, but you are also a business owner. What do you do to promote your business?

As a small business owner, I rely mostly on referrals. To encourage my clients to refer me, I offer rewards for each new client they send in. If I’m having a slow day it’s best to hit the streets and meet new people by walking around and passing out business cards and putting my face and name out there.

As a hairstylist, how important is your personal brand?

At the salon we really try to build a whole salon brand, not so much an individual brand because we’re a team and able to reach more people as a unit rather than individual. People often compliment the atmosphere and us being a family and working well together. Clients want to feel welcome and a positive energy from everyone in the salon, not just one person.

Are you allowed to have a bad hair day?

No, I’m not allowed to have a bad hair day. If I’m having trouble with my do one day, luckily I have nine other stylists who can put me together.

Want to make an appointment with Whitney? Call Sanctuary Salon at 951-956-8269 or check out their Facebook Page!

Call Whitney if you want to look at feel great. The drive to Temecula is way worth it (if you are in SD like us) and you can always hit up some wineries after being pampered!

Call Whitney if you want to look and feel great. The drive to Temecula is way worth it (if you are in SD like us) and you can always hit up some wineries after being pampered!

I Have a Valentine!


I got a Valentine! Did you? Ok – it wasn’t from some hot stud muffin but instead, my tried-and-true bestie, Nicole! And to sweeten the offer she sent it via social media – look how she makes my heart melt 😉

If you didn’t know yet, you can send REAL gifts via Facebook. None of this virtual or poking nonsense but real-life goodies!

Facebook Gift 1

So, one day I was happy to see a little notification on my Facebook (I always get excited when I get a notification because it means I have received virtual attention – which is what Gen Y thrives off of). When I clicked on it I was lead through the process of redeeming my gift!

One aspect that was interesting was that you could make tiny changes to the present. Nicole picked these milk chocolate salted caramels for me, but since she obviously doesn’t know me well (and all of the health benefits from dark choco) I switched it up and got the dark chocolate.

facebook-gift-swap

Although she spaced on my love of dark chocolate she knew me well enough to know I wouldn’t turn down candy. Not sure if your recipient will love your gift? No worries, I was given the option to TOTALLY swap out my gift! I’m not sure if the sender would be notified if you do swap out your gift (Nicole assures me she did not get the notification that I changed my chocolate choice).

Has your Valentine sent you a gift? What’d ya get? Do you think you will be sending any gifts on Facebook? I ventured and sent Nicole a gift. I settled on a gift card after passing up the $50 bottles of wine you could ship!

Getting to know the RDI Team through Graph Search


As you may or may not know, Blake spends part of her time working at Red Door Interactive. This past week she wrote this fun post for their company blog about Facebook Graph Search. Check it out:

pic-4

As you’ve probably heard, unless you’re living under a rock with no wi-fi, Facebook recently launched its Graph Search. Our own Social Media Strategist, Anne Buehner, even wrote up a piece a few days ago outlining the “Next Steps” for brands (you can read the post here).

So now that the business-side has been taken care of and we all have a plan to either update our privacy settings or enhance the visibility of our brands, the fun can begin. Read more…