Our One-Year Anniversary!


It has officially been one year (plus a little) since we started “Masters of What?” Does everyone remember our first post? It seems like just yesterday, but at the same time a lot has happened since then. Here’s a recap of our exciting year:

Nicole:

So much has changed for me in the last year. Soon after we started the blog a year ago, I spent six weeks in Michigan for the Grunig PRIME Fellowship. In the past year, I also completed my thesis, officially earned my master’s, started another fellowship and made the biggest decision of my life–choosing a doctoral program. A year ago I really didn’t know what I was going to do after my MA. A Ph.D. was always a goal, but I definitely didn’t know where or when. Now here I am with only a month left in San Diego, preparing to move to Lubbock, TX to attend Texas Tech. It’s definitely been an exciting year and who knows what the next three years in Texas will hold. One thing I do know, is that my life is going to be very busy as I begin to teach my own classes, take my first doctoral-level classes and do lots and lots of research. Because of the new direction my life is taking, I won’t be contributing to “Masters of What?” on a regular basis moving forward. Blake will keep things up and I hope to write a post every now and then!

Blake:

This year flew by. I feel like I don’t even know what to say happened! Right after starting the blog and finishing grad school I celebrated with a great group of girls with a silly Vegas trip. Upon returning, I was working at a non-profit that aids small businesses and hoping to make some changes there – however, as is typical with anything that is government funded change came pretty slow – along with a cutting of my hours. Luckily for me, right around the same time an agency that I had previously interned at was looking for social media intern. After a few months of rushing between two part-time jobs I was offered my super sweet dream job. Since then I’ve been trying to wrap my head around Nicole leaving, I mean we’ve been besties for 20+ years and have been hanging out in the same city for 6 years now. One thing I do know is that without her regular blogging support Masters of What will probably continue on much more sporadically than it previously has…but don’t worry, I’ll still be around 🙂

Now, to ease our sorrows, we’ll leave you with a slideshow of some of the things we’ve done over the past year:

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Our New Year’s Resolutions


It’s that time of year again! Time to make resolutions for the new year that we’ll forget in two months. But this time it’s different for us, this time we’re putting our resolutions out on the internet (with a million other people) in the hopes that we’ll actually keep them, or inspire someone else. Oh, yes, this is breaking one of our “Social Media Pet Peeves” (see the blog here), but screw it, we’re allowed to break our own rules!

Ok, so here goes:

  1. Eat Healthy, Work Out, Feel Better About Ourselves Obviously we’re jumping on the New Year’s bandwagon for this one, but it’s a good goal. We’re aiming to tie on those running shoes more often, start thinking about what we eat, and get bikini-ready. I mean we live in San Diego, we pretty much need to be bikini-ready all year long. A few apps that will spur our momentum for this goal are: MapMyRun, Nike Training, MyFitnessPal, Pandora, and Songza.
  2. Join Relevant Clubs – There MAY have been some monetary gifts given this Christmas (the “curse” of being our age – too young to not get gifts but too old to think of something original). What better way to spend our new found cash stash than join a few clubs in our area. This is an opportunity to stay engaged with people in our professions as well as receive some discounts on networking events!
  3. Attend Networking Events Once a Month – So, now that we’re joining these clubs and receiving discounts on events, we better be going! Whether they’re free or fee-based we’ve historically had great times at these events and want to make sure we keep attending (even if we’d rather be chillin’ in our PJs)!
  4. Read Books That Will Help Us Grow as Young Professionals – After finishing grad school it’s really difficult to want to read another book about market research or engagement tactics, but we need to stay fresh! School gave us the insight to see the “ideal” way to act in our professions. It may not always be that way but it’s good to remember the basics, and be given some new insights on a regular basis. Our goal is to read one professionally focused book between pleasure reading. A girl can only get so much insight from Cosmo or the latest trendy read.
  5. Become More Engaged With Co-Workers – We both have some great professional  changes coming in the new year. Our goal is to be more engaged in our new work environments than we may have been previously. We’ve seen the power of “knowing someone” and our goal is to get to know the people around us and learn anything they have to teach us.
  6. Plan Upcoming Blogs Further in Advance – We have become very bad at this. In our first months we had blogs lined up for multiple posts. Being able to write with no pressure and having ideas and written blogs on hand made posting easy. Our resolution is to have at leas 2 pre-written blogs on hand in case there was no inspiration in any given week.

Well, those are our goals. In the coming months, we’ll see how successful we are at them. What are your New Year’s Resolutions? Have you been successful at keeping them in the past?

BlogWell LA Recap


On Dec. 5, I attended an awesome gathering of some of the most brilliant social media minds in the country at BlogWell Los blogwellAngeles. BlogWell is something I had heard of, but didn’t want to spend the $250 on registration. However, I am extremely lucky lately and happen to win online contests a lot and I won admission from PRSA San Diego.

While at BlogWell, I felt like I was totally out of my league among social media managers from some of the biggest brands in the world, but that also meant I got to learn a lot. I attended presentations by representatives from McDonalds, Kaiser Permanente, Microsoft, and Life Technologies. Plus, the CEO of SocialMedia.org gave an ethics presentation.

Here are some of my favorite takeaways:

Want more? Read what was blogged live here.

Reddit from a Non-Redditor


Yesterday, Mashable posted a story stating that Reddit is valued at a whopping $240 million. Reddit is one of those things where I had heard the name over the years, but didn’t quite know what it was. Then, I read this article in New York Magazine over the summer that kind of piqued my interest, but with my busy schedule, Reddit once again crawled to the back of my mind. It wasn’t until PR Daily posted this infographic that I finally decided I should give this thing a chance and I have over the past few days.

As a newbie, Reddit is pretty intimidating. Redditors speak their own language and have their own rules or “Reddiquette.” These rules can vary from subreddit to subreddit. Subreddits are Reddits dedicated to a particular topic where you can submit a text post or a link. The biggest thing with Reddit is it is a community where you are supposed to engage in conversation, read, comment and share valuable information. Reddiquette states that very few of your links should be from your own blog or website, if at all. Or at least that is what I read on one list of rules.

I spent a little time on a couple subreddits, reading and commenting. I also submitted a couple blog posts that I thought would be interesting and relevant to the particular subreddits. I definitely got a lot of clicks and some up votes (oh yeah, Redditors can give you up or down arrows on posts). However, I also got some really nasty comments about my Coffee Shop Etiquette post from a barista subreddit. As a former barista, I thought the community would find it funny, but of course people get really brave on the Internet.

I’m still not sure if I will ever be a Redditor or if I want to be. But, if you’re gonna give it a try, this video might help: