The Social Bowl


Everyone is talking about the Super Bowl and will be for the next week and a half. Will Jim or John win the “Harbowl”? Who will their parents root for? Jim Harbaugh made the right choice by choosing Kaepernick over Smith and Ray Lewis is emotional…. Well, we don’t have commentary on any of that. We will stick to what we know, and that is social media. Yes, the big question is, who wins the SOCIAL BOWL? The San Francisco 49ers or the Baltimore Ravens?

To keep things simple, we decided to assess only Facebook and Twitter. To help us in our Twitter assessment, we used Visual.ly to create this useful infographic:


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The main things that stand out here are the number of followers each team has (Niners win) and the number of mentions each team gets per tweet (Ravens win). One thing that may be a fumble for both of them is following so few people. While there are other ways to monitor conversation on Twitter, they could probably learn something by following relevant sports writers, other teams and their own players. Taking into account the Follower: Following ratio and the mentions per Tweet, a Hail Mary is thrown and the RAVENS WIN THE SOCIALBOWL (at least on Twitter)!

Now on to Facebook where we assessed their pages the old fashioned way.

49ers Facebook

1,658,796 likes · 796,178 talking about this · 47,654 were here

VS

Ravens Facebook

1,315,644 likes · 518,590 talking about this · 52,156 were here

There was a lot to look at on these pages, but lets start with the obvious numbers: likes (Niners win), talking about this (Niners win), and visitors (Ravens win). Okay, but what about the content and design?

  • Both have updated cover and profile photos to reflect their trip to the Super Bowl and they have similar “about us” sections (Tie).
  • In our opinion, the Niners use the highlighted post feature too often and it breaks up the visual of their timeline. On the other hand, the Ravens haven’t utilized this feature since their win against the Patriots and it really highlights that accomplishment (Ravens win). However, highlighting more posts wouldn’t hurt.
  • The Ravens’ posts were more focused on the Super Bowl, while the Niners had a few posts that didn’t mention the upcoming game. One may think that non-stop Super Bowl for two weeks would get exhausting, but since their audience is their excited fan base, and it is the biggest game of the year, we say pour it on (Ravens win).
  • Overall, the Ravens posted in a more conversational way with more opportunities for fans to interact beyond commenting on articles. They asked fans to post questions for players, enter contests, etc. For the most part, the Niners posted headlines with a link to a story or video on their site and a photo. Because of the tone and types of posts, we felt that the Niners were disseminating information and the Ravens were inviting conversation (Ravens win).

At the end of the day, these teams are tough both online and on the gridiron. They have both faced a lot of adversity, but only one team can be named Social Bowl Champions, and that is the Baltimore Ravens!*

Will the winner of the Social Bowl dictate the winner of the big game? We’ll have to wait until Feb. 3 to find out! Do you have big Super Bowl party plans? Tell us which team you’re routing for!

*That said, these teams both obviously have professional communication staffs that are doing a great job. These are just our casual observations and if you disagree, we would love to battle it out 🙂

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From the Field to Social Media, Chargers Fans Can’t Win


As if losing to the Broncos on the field wasn’t bad enough this past Sunday, Facebook has been particularly insensitive to Chargers fans this week. Fans of a particular sports team may seem like a great audience for brands to tap into (being known to be intensely brand-loyal), but like any group, it is vitally important to know what is important to them and be aware of what is going on in that subculture. A few brands failed miserably at this in the past week while trying to market to Chargers fans.

The first example comes from Sprinkles Cupcakes La Jolla (which I hate calling out because I love their cupcakes). Sprinkles often posts specials on Facebook where customers are given a certain password to say at checkout and they will receive a BOGO deal. You can see how that worked out for them this time…

Friday before a devastating loss on Sunday:

Monday after the devastating loss:

Now I was lucky enough to catch this “epic fail” before they deleted it. Yes, they simply deleted the post along with these scathing comments. And no, they didn’t do anything to right their wrong. A simple Google search would have told whomever runs their Facebook that the Chargers lost and that this post would upset fans, but even after the mistake, they had the opportunity to give away consolation cupcakes or SOMETHING (even one of the upset commenters had an idea of a new “password”)! But no, they just pretended that you can erase things from the Internet. Wrong.

The next example illustrates once again how stupid it is to schedule posts. The people over at Funky Garcia’s got lucky because apparently their fans have had enough margaritas to ignore the fact that this post popped up a day AFTER the big game. “Even if the Chargers lose” huh? Yea, we’d have no idea how that’d feel.

The final OOPSIE of the week goes straight to the Chargers fan page and their team store who is having a 15% off Black Friday sale. Now, if these people were remotely in-tune with their frustrated fans, it would be clear that this could have some negative backlash. It did. Enough so that UT San Diego covered it.

For sports fans, the successes and failures of their teams are a very real and important part of their lives. So, social media types, don’t be stupid. Know who you are talking to, and please, know what you are talking about.

Blake’s hacking note on Nicole’s post: Yes, this post had us reliving horrible Chargers game-day memories. But we have a love for our hometown-team. Even though Nicole is a Niners fan (if an NFL fan at all) we both enjoy game-day fun. Especially if it involves painting our faces! If you’re a diehard fan and will still be supporting the bolts this weekend at the Q, Tweet me at @blakedelhoyo, I’ll be there! #BoltUp