A few weeks ago, Nicole wrote about the fantastic social media and on-the-ground efforts of American Airlines when she left her wallet on a plane. I thought I would follow her awesome social media effort post with one of my own.
On April 16th a coworker told some of my team about the Ben & Jerry’s truck that was roaming around San Diego delivering free ice cream until the end of April. Obviously, getting this truck to stop by our office became my live’s priority at the time and I started Tweeting my pleas.
Friend Sarah also heard of the awesome ice cream giveaway and we teamed up to get the truck to Downtown San Diego, figuring it could hit both our offices in one day. You can image my intense excitement when only 3 days after my first tweet (ok, I admit I posted a few more tweets & retweets in that period) I received this message:
At this point I’m thinking free ice cream from a fun mini delivery truck is a 100% sure thing. Sadly, April came and went with no little blue truck pulling up to our office. Sarah, unfortunately, also missed out on the frozen, creamy goodness and let me know on Twitter.Yes, yes, my last Tweet there may have been a little over the top but…it got the job done. Within minutes I had a DM waiting for me asking for my company’s address and how many people we had in our office.
A few days after that and Sarah and I both had 10 – oh yes, 10 coupons for free pints of Ben & Jerry’s ice cream. Do you know what that lead to? AN ICE CREAM PARTY! I went and redeemed every one of those coupons for a variety of flavors, including some of their delish frozen greek yogurt flavors, and had a little party in the office. It may not have been as fun as delivery truck pulling up (and definitely more messy) but in the end Ben & Jerry’s made me a super happy-camper.
And, FYI, if you’re in the Los Angeles area @BenJerrysWest will be serving your area through the end of May – get Tweeting!