On Dec. 5, I attended an awesome gathering of some of the most brilliant social media minds in the country at BlogWell Los Angeles. BlogWell is something I had heard of, but didn’t want to spend the $250 on registration. However, I am extremely lucky lately and happen to win online contests a lot and I won admission from PRSA San Diego.
While at BlogWell, I felt like I was totally out of my league among social media managers from some of the biggest brands in the world, but that also meant I got to learn a lot. I attended presentations by representatives from McDonalds, Kaiser Permanente, Microsoft, and Life Technologies. Plus, the CEO of SocialMedia.org gave an ethics presentation.
Here are some of my favorite takeaways:
- Engagement is a function of content, context and timeliness—Sosti Ropaitis of McDonalds
- Social media gives everyone a megaphone and they aren’t afraid to use it—Vince Golla of Kaiser Permanente
- The difference between honesty and sleazery: disclosure—Andy Sernovitz of SocialMedia.org
- Same old rules about disclosure, false advertising, etc. applies to social media—Andy Sernovitz of SocialMedia.org
- Typical Facebook post has a life of 2.5 hours and half the engagement is in first 30 minutes—Rob Wolf of Microsoft
- Play with the expectations people have for your brand—Rob Wolf of Microsoft
Want more? Read what was blogged live here.