Young Professional Series: Anton Perreau


For this young professional interview, we’ve added a little twist. Anton lives and works in London, so this is our international edition! I met Anton as an undergrad at San Diego State where he completed part of his degree. We met at a PRSSA event and became friends immediately. Following his time at SDSU, Anton continued living in Southern California to to fulfill an internship with LEWIS PR in San Diego, after which he returned to London Photo 01-12-2012 03 50 31 PMto finish his degree while working for a British PR agency. Personally, I’m hoping that some American will sweep him off his feet so he comes back to the U.S. and I’ll have my friend back 🙂

Now, to the interview:

Tell me a little about your current position?

I currently work as a Senior Account Executive for Battenhall – we’re a Brand Communications agency consisting of around eight people, founded as a start-up by Drew Benvie, former UK CEO of Hotwire and founder of 33 Digital. I work with emerging and global brands to help them engage with influencers and journalists alike.

What drew you to a career in public relations?

I enjoy bringing my own ideas to life, and I have some pretty whacky ideas – PR enables me to work whilst channeling all these ideas into creative projects. I’m a big fan of reading and writing, two very important elements of the communications world.

I also love connecting people – not like a matchmaker, but to show people amazing companies, doing cool stuff and, in turn, to learn what people really want from that lovemark brand. I guess to add to all this stuff, I’ve developed a knack of accurately and concisely getting a point across, the way we use words, connotations, sentences and grammar is the most important way to communicate, that actually excites me. What a dork I am…whatever.

How did your time in the US help your career?

Most basically, it’s a conversation starter – it gets a foot in the door and international companies like the idea that someone knows colourful new things about the world around them.

Working and studying in different countries evidently shows that you’ve been exposed to cultural differences as well as the complex bureaucratic procedures around the world – this matters in the world of work. It’s also character building, I know I developed a lot as a person since I moved to the USA with no perspective, local friends or definite plan.

Being a well-rounded individual shows potential employers and clients that you have the ability to ‘make do’ in difficult situations, independently, and come back with solutions not problems.

What are some of the differences between working in the UK and US?

The first thing is the media: It turns out that many verticals are much more over-saturated in the US than the UK – this doesn’t mean they’re more receptive to your pitch though.

America is very geo-centric, what i mean is that in the UK all or most of our work is based around national campaigns and projects, after all our population is barely 63 million – a fifth the size of the USA. In the US however, much of the work we did focused on Southern California.

The last, and most important difference is general hours, American’s work long hours and take short vacations, in the UK our working day usually starts around 9:00am and finishes around 5:30pm. it’s also perfectly normal for people in the UK to take two or three weeks off work to go abroad each year.

What is one piece of advice you’d give to fellow new pros?

Be that kid in the office or classroom that DOES stuff – small or big, it doesn’t matter if you fail, they’re not called ‘challenges’ for nothing. Failure is the best ingredient for your greatest success. Turn every ‘what if’ into something you actually DID and if it takes under two minutes, do it now.

Keep up with Anton on Twitter or learn more about him here!

Advertisements

Young Professional Series: Whitney Walsh


For the second installment of our young professional series, we went to our other third, Whitney. Besides being a bestie to both of us, she also does both of our hair. In fact, it was probably fifth grade when she first dyed Nicole’s hair.

Name: Whitney Walsh

Profession: Hair Stylist

Current Position: Stylist/Color Specialist at Sanctuary Salon

What is your favorite thing about being a hair stylist?

My favorite thing about being a hair stylist is that every day is completely different, and with that, brings new challenges to achieve the hair my clients have pictured. It also allows me to be very creative and be hands on with people.

Whitney doing hair for a wedding.

Whitney doing hair for a wedding.

As a hair stylist you don’t simply do hair, but you are also a business owner. What do you do to promote your business?

As a small business owner, I rely mostly on referrals. To encourage my clients to refer me, I offer rewards for each new client they send in. If I’m having a slow day it’s best to hit the streets and meet new people by walking around and passing out business cards and putting my face and name out there.

As a hairstylist, how important is your personal brand?

At the salon we really try to build a whole salon brand, not so much an individual brand because we’re a team and able to reach more people as a unit rather than individual. People often compliment the atmosphere and us being a family and working well together. Clients want to feel welcome and a positive energy from everyone in the salon, not just one person.

Are you allowed to have a bad hair day?

No, I’m not allowed to have a bad hair day. If I’m having trouble with my do one day, luckily I have nine other stylists who can put me together.

Want to make an appointment with Whitney? Call Sanctuary Salon at 951-956-8269 or check out their Facebook Page!

Call Whitney if you want to look at feel great. The drive to Temecula is way worth it (if you are in SD like us) and you can always hit up some wineries after being pampered!

Call Whitney if you want to look and feel great. The drive to Temecula is way worth it (if you are in SD like us) and you can always hit up some wineries after being pampered!